Dean Crutchfield

dean-crutchfield-profile-picDriven and imaginative rainmaker with insatiable energy to deliver strategies that open doors to new business and bring award-winning solutions to clients. Has successfully built businesses, opened offices, turned around companies and is passionate about helping clients build market share to generate billions of dollars of growth. Aligns company assets with market trends to provide innovative solutions that facilitate growth, drive competitive edge and embolden the brand.

Unmatched ability to inspire a room full of c-suite executives to make bold, category-busting decisions with actionable strategies to transform their brands and deliver rapid revenue growth with measurable outcomes. Calculated risk taker, team builder and superb communicator with great instincts and expertise across multiple industries from agencies, start-ups, emerging growth companies, and global brand names.

Called on regularly by the global media on brand marketing related topics including BBC, Bloomberg, CNBC, PBS, FT, MSNBC, NYT, WSJ and Forbes Contributor.

-Revenue Growth: Won program to overhaul Staples’ brands, revenue went from 12% to 20%
-Product Innovation: Awarded Target’s multi-billion dollar brand creation Up&Up
-Business Optimization: Secured the identity and brand architecture program for GE
-Marketing Strategy: Led creation of PepsiCo’s Smart Spot strategy – 65% of their portfolio
-Domestic Expansion: Spearheaded unprecedented 16X growth establishing Wolff Olins in the USA
-International Growth: Grew Method’s revenue 40% by establishing stronger presence in NYLON


Leadership Accelerating Business Growth I Marketing I Consultative Selling I Coaching Intuitive Ability to Quickly Identify Market Opportunities I Ideation Facilitation I Branding I Diverse Category Experience Spanning B2B, B2C, CPG & Retail I Brand Architecture I Delivering Inspiring & Convincing Strategy Arguments I Innovation I Business Writing I Market Research I PR & Media Relations I Social Media I Digital Marketing I Public Speaking Hello.